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職位名稱: Senior Marketing Executive    過期職位
提供月薪: 面議 工作類型: 全職
學歷要求: 中學程度 工作地點: 中國香港
招聘人數: 1 工作經驗:
更新日期: 2020年04月17日 職位類型:
人力資源

職位要求:
Responsibilities
  • Achieve business goals by planning on campaigns across a range of paid online platforms including search, display ad, etc.
  • Analyze, track and optimize the online campaigns performance by exercising a range of optimization techniques, including keyword/placement bid management, creative testing, and audience targeting/retargeting refinement.
  • Monitor and analyze dashboards and key reporting tools and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Perform regular thorough website audits to identify and discover content, technical, usability, and performance issues that impact search engine visibility
  • Web page optimization for both search engines and visitors, including content improvement, keyword optimization, internal linking and crafting of Meta tags, etc.
  • Execute blog posts and articles with agencies to improve as well as update content frequently to meet SEO best practices
  • Work closely with advertising and media agencies and internal creative team on campaign development, timelines, and results.
  • Keep up to date with developments and news across the digital advertising landscape.
Requirements
  • Degree holder in Business, Marketing, Communications or related disciplines
  • 3 years’ experience in digital marketing roles, especially SEM, SEO, programmatic banner and website development
  • Target-oriented, self-motivated, independent, responsible, able to work under pressure and fast-paced work environment, able to meet tight deadlines
  • Preferably in FMCG/retail industry or with search agency background
  • Strong analytic skills and ability of data-driven decision-making
  • Excellent interpersonal, presentation and communication skills
  • Proficient on data analytics tools e.g. Google Analytics/ Adobe Analytics/Google Adwords/ Programmatic Bid Management Tools will be an advantage
  • Fluency in written and spoken Chinese and English



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