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| Position Requirement: |
Responsibilities - Achieve business goals by planning on campaigns across a range of paid online platforms including search, display ad, etc.
- Analyze, track and optimize the online campaigns performance by exercising a range of optimization techniques, including keyword/placement bid management, creative testing, and audience targeting/retargeting refinement.
- Monitor and analyze dashboards and key reporting tools and proactively make strategic recommendations to meet campaign goals and improve performance.
- Perform regular thorough website audits to identify and discover content, technical, usability, and performance issues that impact search engine visibility
- Web page optimization for both search engines and visitors, including content improvement, keyword optimization, internal linking and crafting of Meta tags, etc.
- Execute blog posts and articles with agencies to improve as well as update content frequently to meet SEO best practices
- Work closely with advertising and media agencies and internal creative team on campaign development, timelines, and results.
- Keep up to date with developments and news across the digital advertising landscape.
Requirements - Degree holder in Business, Marketing, Communications or related disciplines
- 3 years’ experience in digital marketing roles, especially SEM, SEO, programmatic banner and website development
- Target-oriented, self-motivated, independent, responsible, able to work under pressure and fast-paced work environment, able to meet tight deadlines
- Preferably in FMCG/retail industry or with search agency background
- Strong analytic skills and ability of data-driven decision-making
- Excellent interpersonal, presentation and communication skills
- Proficient on data analytics tools e.g. Google Analytics/ Adobe Analytics/Google Adwords/ Programmatic Bid Management Tools will be an advantage
- Fluency in written and spoken Chinese and English
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